I’ve used a lot of email marketing services in my day – Fishbowl, Constant Contact and the like. When iContact first came on the scene, I was solely inspired by their pricing (much lower than the competition). Since the day I decided to open an account, I have not regretted that decision. Their customer service is great. Their templates are easy for my clients to use with no HTML or technical experience required. I love the custom HTML feature for designers. Earlier this year they developed several templates for newsletters, invitations, etc. that from a designer’s point of view, are really nice. They added linking with Social Media so that your eBlast gets posted to Facebook, Twitter, etc. without an extra step. Others must agree because they consistently won Consumer awards for best mass email app. And the best news is that they have remained very cost attractive.