If you are like most businesses, 2020 has turned your world upside down or at the very least sideways. You may find yourself having to change the way you do things to accommodate a slack in revenue such as your marketing strategies.
Marketing During COVID-19
The COVID-19 pandemic has changed all of our lives including the way we do business. In order to adapt and keep our business thriving during these times, your best friend is a revised marketing strategy. Here are a few tips:
- Your customers are your business’s #1 fans. Without them, you wouldn’t be the successful business you are today. In a time with so much uncertainty, you need to reassure your customers that you’re there for them and that your business isn’t going anywhere. So, how do you tie in reassuring your customers into your marketing tactics? So happy you asked! To inform your customers about how you’re responding to the coronavirus and let them know you’re there for them when they need you, you can:
- Send out email updates
- Post regularly on social media
- Add information in customer accounts (e.g., on the dashboard)
- Be creative with your marketing tactics. When it comes to marketing your business during coronavirus, the more creative you are, the better. Having a unique way to market your products or services makes you stand out from your competition. Not to mention, spicing up your marketing can help draw in new customers and keep business booming during the coronavirus. What are some creative ideas for marketing strategies?
- Promote unique offerings like virtual options (e.g. online classes, meetings, and showcases).
- Take your strategies to social. The truth is, this coronavirus age is prime time to promote your business offerings online. To market your business on social, be active, and present.
- Building relationships virtually is one of those things that can be easier said than done, especially when you’re trying to build them online versus in-person.
- Keep open, honest, and considerate communication going. If you currently don’t have a regular cadence of communication with your customers, now’s the time to start (think email marketing campaigns).
- When communicating and connecting with customers during the coronavirus, be empathic, genuine, and thoughtful. The more you connect with your customers and get a feel for who they are, the better you can market to them in the future.
- A strong online presence can help you build your brand and gain credibility to attract new customers. Plus, it makes your business more readily accessible to customers so they can find out more information about what your business has to offer.
- Optimize your business website for mobile
- Create valuable content
- Do some SEO research
- Incorporate keywords on your website pages
- Engage in online communities and forums
- Improve user experience