Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back. Google wants you to attract more of the traffic you are looking for, and help you turn more visitors into customers. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Every site should take advantage of their free analytics. Yes, I said FREE. Just click the image below to sign up for your free account and start tracking your website statistics. They offer a tutorial which is very user-friendly for someone with little or no technical knowledge.